One of the most valuable things we own is our time. As a result, one of the most valuable things you can sell is speed.
How fast can you deliver value to your customers? If you’ve got a product that’s much faster than your competitors, it can be a great thing to advertise on your website.
If you work in an industry with long turnaround times, like an agency, how fast can you deliver initial value? It takes me weeks to build a website, but I can build the sitemap in under a day. Which do you think I emphasize in a sales conversation?
