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Each Monday we send you three short lessons on a single design topic, like spacing or visual hierarchy. Subscribe below to get actionable web design advice every week

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A split section where the heading, text lines and button share one left edge and the image starts on a second edge, with dotted guide lines labeled two edges only.

Align elements to the same edges

When visitors look at a section, their eyes follow invisible lines along the edges of…

A hero wireframe with one line under the button that reads Used by 3,000 dental clinics, with an arrow to the number labeled one-line proof.

Show how many people already use it

Building trust, especially close to CTAs, is super important for increasing your conversion rate on…

The same headline shown twice. The top version leaves the word customers alone on the second line, labeled lonely word. The bottom version splits into two even lines, labeled text-wrap: balance.

Balance headlines with text-wrap

Headlines that wrap onto a second line often leave a single short word hanging out…

Two identical sets of spacing bars. The left set is named space-sm to space-xl, labeled memorable. The right set is named space-4 to space-32, labeled extends easily.

Choose numbered or t-shirt size names

Tokens are the reusable values in your design system, and each one needs a name.…

Build a palette from one brand color

A single brand color rarely covers everything a website needs. You'll usually want a very…

A card in its final position with two faint dashed outlines just below it, showing it moved up 16px as it faded in.

Animate short distances

When an element slides in from far away, like a card flying up from the…

Two cards. On the left, a large dark image overpowers a small, pale Our story headline, labeled headline lost. On the right, a small light image sits beside a large, dark headline, labeled headline leads.

Balance big images against text

Images carry a lot of visual weight. A large, high-contrast image pulls the eye even…

A call to action with the heading Try it free for 14 days and a Start free trial button. A small line under the button reads No credit card needed, labeled eases worries.

Add reassurance next to the button

Right before they click, people often hesitate. They might wonder whether they'll be charged, whether…

Build a testimonial card

A testimonial is only as believable as the details it contains. A quote with no…

Become A Professional Freelance Web Designer

A focused Skip to content link above a site header. An arrow curves around the header to the Main content heading, labeled skip ahead.

Add a skip link for keyboard users

People who use a keyboard move through a page by pressing Tab, one link at…

A long article with a table of contents on the left. An arrow runs from one highlighted link to its matching section further down the page, labeled skip ahead.

Add a table of contents to long pages

Long pages, like guides, documentation and policies, are hard to move around by scrolling alone.…