Your Product as the Focal Point

This is the hero section from Interlude, an IOS app that lets you draw with other users on the same screen. In the center, between the two grayscale Hands of Creation, we have a demo of their app. Inside the app is their headline, “You are here. So are others”. They use this layout, with their app centered between two supporting graphics, to draw the visitor’s focus. Rather than text, or a call-to-action, the product itself is the focal point. When your idea is so simple it can be understood just by looking at it, you can use it as the main focal point of your design.