Infinite Machine’s website is designed to be sleek, minimalist, and ultra-modern. The product page for their Olto bike is no exception. Important information is above the fold and relevant stats and specs are further down the page for more info.
This design is perfect for techy e-bike riders and it matches the design of their products perfectly. Anytime you design a website, you want to understand who your target customer is. This same style of design would be absolutely out-of-place for a traditional bike-maker, but for Infinite Machine it’s perfect.