About the company: Midday is an all-in-one tool for managing your finances for small businesses.
What makes this design great: Midday collects a lot of information and presents it in dashboards with a clean, minimalist back-end. To mimic this, their homepage is also full of information and use-cases in a way that resembles an accounting report.
Key takeaway: Copywriters have to speak a prospects language. Designers have to speak their visual language. Present your product in a format and aesthetic they like and understand.