What Makes This Design Great: “All You Can” is a web design agency for wellness brands. Like many agencies, they’re interested in attracting larger businesses rather than individuals or solopreneurs. To do that, their whole website has to speak to their target audience. One of the underrated ways to pique the interest of larger businesses is to include fewer but more impressive testimonials. CEOs want to hear reviews from CEOs, not from a thousand people on Twitter that liked your design.
Key Takeaways: Your testimonials should reflect who you want to attract. “All You Can” wants CEOs, so they chose one CEO testimonial over a wall of less impressive testimonials.