Turn a single feature into many benefits

Qatchup shows how a single form can be useful for many different customer service tasks. From this single feature, they highlight five benefits, increasing the value of their product many times over. Instead of focusing on one feature for many different types of users (which is another great tactic), they focus on many benefits for a single type of user i.e. customer service departments. By going deep on a core feature they can nail something that customers love and expand from there.