What makes this design great: Jiddo wants to reimagine tea, normally seen as something traditional and laid back. They want to bring a spark into their tea, which means infusing some energy into the design itself. They blend a traditionally structured 2-column layout with an off-kilter image and funky typography to make something eye-catching. It looks fresh, yet familiar.
Key takeaways: Let your mission make an impact on your design. Your values should inform your design decisions.