Portraying the benefits of your product is the most important thing your website has to do. But not every benefit is important to every type of user. And many people will use the exact same feature differently, thus creating different benefits.
If you’re in the situation where a single feature has different benefits depending on the user, match your user to their own use case. Monologue for example can be used by customer support teams, designers, educators, and many other different groups. They map individual use cases to each type of user they want to attract, which shows how one feature has many benefits.
