What Makes This Design Great: Baseline has a simple and straightforward hero section that tells you exactly what they do. When visitors are looking for a specific product or service (in this case Figma training), it pays to be direct. Yet, even though this design is more on the minimal side, it still has great sales elements. The option to book a call with a sales rep, directly schedule a training, or learn more is all still a click away. Often, you don’t have to sacrifice information for simplicity. In fact, a simpler design means that often information is more obvious.
Key Takeaway: If you sell something so specific that you’re in a category of one, it pays to be direct about it.