What makes this design great: Briefly is a tool for creatives to turn their meeting notes into summaries and briefs. In their explainer section they combine the three elements of great digital sales: value proposition, visual explainer, and elevator pitch. They start by explaining the main benefit of their software: saving you time. Then they show you an overview of how it works. Finally, they tell you their elevator pitch, a one sentence description of their business. Businesses are used to crafting elevator pitches, but in the digital world we need to get comfortable crafting elevator graphics. We intuitively understand great visuals much faster. And when a graphic is combined with an elevator pitch, our website becomes much more convincing.
Key takeaway: Every business needs an elevator pitch. Every website needs an elevator graphic.
Say Briefly
