What makes this design great: One page flip is a service that designs high-converting landing pages run by Ivo Ivanov. Because his core offer is so clearly defined, he can present variations that are valuable to different customer segments. If you’ve never heard of the “good, fast, cheap” paradigm before, it’s a common tool used to price packages in the service industry. You can get something good and cheap, but it won’t be fast. Or good and fast, but it won’t be cheap. These simple toggles allow you to literally build your own pricing depending on what you’d like from Ivo.
Key takeaway: If you offer a single service, it can be helpful to allow customers variations depending on what’s best for them. Just like in a restaurant, you order off the menu, but substitutions are allowed.