Sometimes a new idea just makes sense. It comes simple ideas we’re already familiar with. For example, board combines tablet digital gaming, with physical table top pieces. When an idea clicks with your visitors, you don’t want to beat them over the head with a million different features, paragraphs of copy, and a laundry list of reasons to act now. All those things have their good place in design, but don’t use them for intuitive products.
Brilliant, intuitive ideas deserve a simple presentation. Show the product and let visitors see for themselves if it makes sense for them or not. I’m not endorsing board, I don’t know if they’ll be a hit or not. But the idea makes sense, and they present it beautifully.
