Many visitors (especially first-time visitors) are interested but not ready for a big commitment like booking a sales call. If that’s the only option on the page, they may simply leave and forget about you.
Offering a smaller first step alongside the main action, like a free guide, a product tour or a free trial can reduce risk and collect leads. People who are still deciding can take that step, and it keeps them in touch with you until they’re ready. Style it as a secondary button or a text link, so the main action still stands out for visitors who are ready now.
