Images carry a lot of visual weight. A large, high-contrast image pulls the eye even when it’s only decoration. Next to a small, light headline, the image overpowers it and visitors may miss the message entirely.
Before you place an image and a headline together, decide which one should lead. If the headline matters more, make the image smaller, lighter or lower in contrast, and give the headline more size and weight. If the image is the point, like a product photo, let it lead and keep the text beside it short.
