When a page isn’t converting (turning visitors into customers), it’s tempting to add more content instead of cutting. Extra testimonials, bolder headlines, countdown timers, etc.
But often, the problem is friction, meaning anything that makes the next step harder than it needs to be.
Slow pages, long or confusing forms and surprise costs at checkout can lose more visitors than weak persuasion ever does. It’s worth looking for these obstacles first. Try going through your own pages or get friends to look through your page, from the first click to the final confirmation. Note every moment that feels slow or unclear. Fixing those spots can often do more than a stronger pitch.
