When you’re designing a call-to-action section, one of the crucial things to get right is value proposition.
We spend a lot of time thinking about what the buttons should say, or what our design might look like, but getting visitors to care is the most important part of this section.
I think Munify does this really well. They highlight the main reason their visitors should care about downloading the app. Rather than just say “Download Now” or “Get Started”, their headline focuses on reiterating their core value proposition.
The sentence also starts with a verb. This implies that by downloading the app, you’re also starting the process of moving your money.
