Visitors have to understand how your product helps them. Helping them imagine a world where their problems are thing of the past is a powerful way to do this.
Merlin tells visitors exactly what they’ll help you, “starting your day knowing exactly what matters”. They show you exactly what this will look like and let you imagine for yourself how great this will be.
In the marketing world, this is called “future pacing”. Helping prospects visualize a future where they’re already enjoying the benefits of using your product. Anytime you have this opportunity, it can be a powerful technique.
