The first section on your website might be the one most people see, but the overview of features section is the most powerful. This is what separates interested prospects from bad fits. Get this right and your sales process becomes much easier. Today we’re going to explore how Front, a software tool for customer service agents, does this well.
Section Breakdown
This section describes the ways Front creates a unified way to see everything about your customers, their tickets, and internal documentation. It’s split into three primary parts: headline, cards, and feature grid. The headline explains the primary benefit, the cards explain what Front unifies, and the grid showcases everything that is unified.
Why It Works
1) Form Follows Intent: The intent of this section is tell visitors how Front is a unified platform. Therefore, it makes sense that this section unifies benefit, features, and the core integrations. What you want to show the visitor affects the layout itself.
2) Separation builds unity: Each subsection (headline, cards, grid) looks visually distinct. Because these sections don’t bleed into one another, it allows the eye to clearly separate them and read each element individually. This separation builds cohesion. The elements don’t overwhelm each other, but instead work to support one another. If they all looked the same, the eye would glaze over.
3) Feature stacking builds trust: As a visitor goes through your website the question in the back of their mind is always, “but what about X?”. In this case, visitors are thinking, “Okay you unify communication, but what about my knowledge base?”. You want to reassure visitors early on that you offer the feature they’re looking for. They’ll continue to go deeper into your website and sales funnel to learn more, which further builds trust.
Key Takeaway
Your overview of features section should be unified. Show how all your features work together towards a common goal. If your visitor is interested in achieving that goal, they’re much more likely to become a customer.
