Congruency is when every part of your brand fits together. From the packaging, to the advertising, to the (often neglected) website.
Many business owners spend lots of time and attention on the things they see every day. Billboards they drive past on their way to work, Storefront signage when they walk in, packaging that they ship out, etc.
But great businesses make sure their digital presence matches their brand just as well. It’s about focusing on what the customer interacts with.
MANA Yerba Mate is a shining example of this! The whole website feels fun, energetic, and playful. The section featured here matches the exact look of the packaging.
The takeaway: Your website should be congruent with the rest of your brand. A customer should be able to visit your website and instantly know the kind of brand you are.
