We spend a lot of time thinking about how to convey our product’s value. What features does it have, what benefits does it offer?
But perhaps we should spend more time thinking about what our product replaces. Cars replaced the horse for transportation. Lightbulbs replaced the oil lamp. What tech do people use in their day to day lives that they’d rather do without.
RowFlow answers this question by building a section showcasing how they replacing manual data entry with ordinary texting. They show a list of other services (gmail, slack, Teams, etc.) where you can get customer data from without having to input it manually.
The benefit is that you’ll save time, yes. But more importantly you won’t have to use tools like Excel or Sheets, which most people in most offices hate.
So find out what your tool replaces and use that as inspiration for a piece of your website.
