A testimonial like “Great team, highly recommend” is pleasant to read, but it’s also not particularly memorable. It could describe almost any company, so it doesn’t attach a specific benefit to your product or service.
A testimonial that names a result tends to work much better. For example, “Support tickets dropped 40% in two months” tells readers exactly what results you helped someone get, and the number makes it easier to believe. That’s why it helps to ask customers for numbers or a before and after when you collect testimonials. Asking what changed after they started working with you often draws out the specific answer you’re looking for.
